21 jul Apple para maçãs! Apple Computer desafiada a apoiar estilo de vida saudável incluindo maçãs
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Apple to Apples!
Apple computer challenged to support healthy lifestyle including apples
The Washington State Apple Industry advocate is challenging Apple Computer to live up to its namesake product and use its ‘people power’ to help educate Them on the importance of eating healthy.
“The success of Apple® can not be denied but neither can how it has benefited from having a great name,” says Alan Taylor, partner and in charge of marketing at the Washington State company called Apple Branders ™.
Taylor Also Believes Apple owes its customers this assistance in some ways as a return on Their investment in its products.
“While I’m Certainly not directly blaming Apple for the obesity problem, it is true That It is a crisis impacting many of Those who support its products,” Taylor says. “And the argument Could be made que some of Them have chosen to spend more time at the computer keyboard rather than being Involved in healthy physical activity.”
“We think it’s time to for Apple to sit down with Those already taking on the obesity problem, Especially the it impacts the youth, and create an action plan. And, yes, it would include Likely apples and other healthy profile products. ”
Also Taylor points in October how Apple has benefited to a yet unmeasured degree by having the use of the ‘Apple Name!’
Taylor goes on to point out, When Steve Jobs, Apple co-founder was looking to name his new company, he was lucky indeed the name of the ‘apple the fruit’ was available but it did not happen by accident either.
In fact, it’s been documented the naming of his company the ‘Apple’ cam after Jobs had spent some team meditating in an apple orchard. That this new experience reportedly led to some creative insights? And yes, one was Clearly naming his company ‘Apple.’
“With the intellect Jobs was known for, it’s safe to assume he Likely Also understand the imagery of the apple the fruit and how it would transfer in a highly positive Manner to his new computer company,” Taylor says.
“Who would not want to be totally associated with an already existing product Often seen the the universal symbol of health. A healthy image he saw from every direction in que apple orchard. It Also fit with his ‘fruitarian diet’ where one week he until only apples. “
Acknowledging Apple has since Become an icon with its name Likely contributing to que success, Taylor wants to first closer connection to it.
“We will be waiting for an invitation to discuss how Apple the computer company can help its customers understand the importance of a healthy lifestyle,” Taylor says.
“We think it’s the management team at Apple adds another element to its marketing and que que Involves healthy eating and exercise,” Taylor says. “And I Certainly would not be a negative to have the eating part include apples the fruit along with other products known to come with a healthy profile”
In doing so he’s Also challenging the current leadership at Apple to join the ‘apple the fruit’ industry to support what Jobs Likely saw in the healthy image of the apple.
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